When Pope Francis came to down, businesses selling food and beverages were at the mercy of the festival ground boundaries.
PHILADELPHIA -- The difference between losing out or cashing in on food and drink sales during Pope Francis' visit could be summed up in the three favorite words of every real estate agent.
"Location, location, location."
"The regulars were scared away," Cheri Willner, who co-owns Knead Bagels on Walnut Street with her husband, said just before dawn on Sunday.
On both Saturday and Sunday, businesses selling food and drink outside the festival grounds griped about thin crowds on an otherwise beautiful fall weekend. Some resorted to slashing prices, bashing city planners or giving away stockpiles of product so it didn't go to waste.
As employees set up tables and chairs along a deserted Walnut Street, Willner said her typical weekend customers would form a line out the front door and wrap around to the side of her business. Not so on Saturday -- and she didn't think things were going to get better on Sunday.
"It hurts so bad," she said, adding that the business bought barriers for line control and offered a limited menu to expedite serving the crowds that never came.
While attendance estimates called for at least one million people flocking to Philadelphia to see Pope Francis, Saturday's turnout was in the tens of thousands. Sunday's official tally remains to be seen, but it certainly looked like stronger.
"We just believed all the hype," said Willner.
Inside the security checkpoints, options for food and drink were limited to a handful of restaurants and other small outlets, a 7-Eleven across from LOVE Park and the numerous booths run by Aramark. The global food and clothing vendor was named as the official retail provider of event merchandise back in June.
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Anna Quarti, a resident of Brazil, was sitting down for breakfast at 7:30 a.m. along the Ben Franklin Parkway. Her meal? A $5 fruit salad from the official food vendor that came in a small plastic dish.
During her two-day stay on the festival grounds, Quarti said she'd spent about $100 in food. Asked what that translates to when factoring in the exchange rate, it's $300 -- and that tab was all hers.
"I love it here. It's very nice and organized," she added.
Inside the Reading Terminal Market, which was just far enough away from the Ben Franklin Parkway to be mostly free of congested foot traffic, business was also affected.
"It's slower," Amy's Place employee Zoe Brown said around noon. "I think people are ready to go out to the Parkway."
Asked about any sort of advice or warnings from market management, Brown said there was preparation, but the store was "ready to go with however things unfolded."
As the day unfolded, lines in front of security checkpoints had grown blocks-long by mid-morning. For those running a food and beverage business situated alongside one of those lines, business was good.
Bridget Barras, a City Tap House employee, barely had time to talk.
As patient pilgrims shuffled down 18th Street along Arch Street, Barras and co-workers fielded orders from their operation that was set up along the sidewalk. Offering a variety of sandwiches plus a water bottle for $8, City Tap House prices were considerably less than the ones on the inside.
Prices inside the festival grounds ranged from $2 for chips or popcorn, $3 for soft pretzels, $5 for a granola bar, $7 for a salad and $9 for most sandwiches.
"We found out a few weeks ago," Barras said of the line running right past their business. "This has been great."
A little farther up 18th Street, Matt and Marie's co-owner Marie Capp said Saturday was a much more somber situation that Sunday's pandemonium.
"We started selling them for $5," Capp said of sandwich sales on Saturday among other discounting efforts.
Just 24 hours later and she and co-workers could barely keep up with the thousands of customers passing right by her front door.
"We're trying to get all our employees in," she said after taking another order from the opposite side of crowd control gates.
What a difference a day makes.
Greg Adomaitis may be reached at gadomaitis@njadvancemedia.com. Follow him on Twitter @GregAdomaitis. Find the South Jersey Times on Facebook.